Event Charities

VCU Massey Cancer Center

Massey Cancer Center logoVCU Massey Cancer Center is the official charitable fundraising partner of the Ukrop’s Monument Avenue 10k for the fifteenth year in a row! Take action in the fight against cancer and help raise crucial funds for Massey Cancer Center’s life-saving mission!


  1. Register at
  2. Customize your fundraising page with photos and personal message and share with your network via email and social media
  3. Invite your friends, family, and coworkers to join you
  4. With $100 raised or donated, you receive the 2023 commemorative Team Massey technical shirt to wear on race day!

With your help, we will be one step closer to curing cancer.

Kids Run RVA

Kids Run RVA is an initiative of Sports Backers that motivates thousands of young people across our region to run and be active on a regular basis. Sports Backers is committed to improving the health of our children by encouraging routine physical activity, which is critical to their long-term growth and well-being.

As an official charity of the Ukrop’s Monument Avenue 10k, donations to Kids Run RVA help us to provide free training opportunities for youth of all ages, abilities and backgrounds as well as funding to support school-based run clubs and events.  For schools with fewer resources, Kids Run RVA grants can additionally cover transportation and entry fees to Sports Backers events–like the Atlantic Union Bank 10k Mini–which serve as celebrations of the students’ discipline and hard work.

We invite each of you to learn more about how you can get involved with Kids Run RVA. Each time a child laces up his or her shoes, you will be giving them the most important gift of all–a path to good health and fitness!