Sheehy Auto Stores 10k Hero

Over the last year we’ve all become more aware of the everyday heroes throughout our community—those that give of themselves expecting nothing in return. We want to change that! Let’s recognize these awesome people and give them the ultimate #ukrops10k experience! Do you know someone who’s gone above and beyond to keep your community healthy and happy over the past year? Now is your chance to nominate them as a Sheehy Auto Stores 10k Hero. Help us pay it forward!

How to participate

  • Complete the Nomination Form
  • We will announce a winner each week leading up to the Ukrop’s Monument Avenue 10k presented by Kroger on June 3-6.
  • Heroes will receive a Ukrop’s Monument Avenue 10k presented by Kroger Prize Pack, including an event entry, Brooks technical running shirt, a free pair of shoes from Fleet Feet Richmond, $25 Kroger gift card, 4 pack of Nuun, and more!

Dress Up and Run Contest

Click here for the 2020 and 2019 winners!

“Macho Man and Hulk Hogan” – 2018 first place winner in individual/duo division

How to participate

  • Rock your costume on your run or walk, take a photo and either upload it on our contest form, tag @sportsbackers on Instagram, or use the #10kDressUp to enter to win!
  • We will be picking winners on Tuesday, June 8. Criteria for winning includes creativity, originality, craftsmanship, enthusiasm and theme.


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