10k Pricing & Registration

Adult Price / Youth Price (14 & under on Race Day)*

November 29 – December 6: $35 / $25

December 7 – January 3: $40 / $30

January 4 – 31: $45 / $35

February 1 – 18: $50 / $40

February 19 – March 31: $55 / $45

April 1 – 18: $60 / $50

Race Week: April 19 – 23**: $65 / $55

*Price schedule or until registration fills.

*Those who register after 9pm on Friday, April 22 will pick up their bib  from 7 to 9 a.m. in the Siegel Center adjacent to the 10k Start Line. Please register online before coming to the Siegel Center. Note that race day registration does not include a participant shirt or race bag (Race Day registrants may pick up their shirt and bag at Sports Backers’ office the week after the race).

COST INCLUDES:10k-pricing-photo

  • Event t-shirt
    • UPGRADE to a technical running shirt for $20 instead of a cotton t-shirt.
    • Or, opt out of your event shirt and we will donate the cost of the shirt to our event charities.
  • Event bag
  • Race bib with timing chip
    • Please do not fold or wrinkle your bib, and be sure to wear it on the front of your torso, where it’s clearly visible.
  • Finisher Medal

It’s back! 10k Challenge

The Ukrop’s Monument Avenue 10k presented by Kroger is so nice you’ll want to do it twice…and now you can! Commit to the 10k Challenge and run or walk your first leg virtually from April 16 to April 23, before celebrating all together on event day, Saturday, April 23. Not only will you conquer a combined 12.4 miles, but you’ll receive a special 10k Challenge medal and a unique finisher item! Two medals in one week?!?

For only $18, you can show your #ukrops10k love and go for 6.2!

Join in the fun!

Register now or print out a mail-in entry form!

Entries are non-refundable and non-transferable, even in the case of a race cancellation and/or if you are unable to participate. The minimum age to register for the Ukrop’s Monument Avenue 10k is 6 years old.  Youth pricing is for participants 14 or younger on Race Day.

Starting Waves

For information on the Starting Waves for the Ukrop’s Monument Avenue 10k, including how to qualify for a Seeded Wave, click here.

Already Registered?

Click here to confirm your entry

Income Based Rate

At Sports Backers, our mission is to inspire people from all corners of our community to live actively.  Engaging underserved populations is one of our core values and one way we act on this value is by offering Income Based Rates to those who qualify and would otherwise not be able to participate.

Those who make $25,000 or less annually or receive proven TANF, Food Stamp or Energy Assistance Benefits from Social Services and are not currently claimed as a dependent by anyone making above $25,000 annually are eligible for the $15 rate.  Please provide one of the following documents for verification:

  • Verification/Eligibility letter from Social Services
  • Tax return

Please print out and mail in the income-based entry form.

Refer your friends & family and be rewarded!

The only thing better than the 10k experience is sharing it with friends and family! Invite others to join you at the 2022 Ukrop’s Monument Avenue 10k. You can earn a $25 refund of your registration fee by referring five friends to sign up and join you! Get a total of 10 friends to sign up and you’ll also earn your choice of a Run RVA Shirt!

All you need to do is share your unique referral link! You can email, share on social media or text your friends the link.


You may defer your registration from the 2022 Ukrop’s Monument Avenue 10k to the 2023 event. Deferred registrations may not be transferred to another person. Refunds will not be issued under any circumstances. The cost to defer is $15 and the deadline is March 31. Deferrals may be used only for the 2023 event. You may only defer an entry once (i.e., if you deferred your 2022 entry to 2023, you will not be able to defer it again in 2023 to 2024). There will be no deferrals at the race expo. For instructions on how to defer your entry, click here or email us.

Cancellation Policy

Entry fees are non-refundable, even in the case of a race cancellation, postponement, event format changes, and/or if you are unable to participate. Race numbers and entries cannot be transferred to another person. No exceptions. This means once we have received your entry, you will not receive a refund if you cannot participate, and you may not give or sell your number or timing chip to anyone else. Anyone found participating with another person’s number will be disqualified and both people will be barred from future Sports Backers events, including the Ukrop’s Monument Avenue 10k and Richmond Marathon.

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